Edward Baral is the Procurement Marketing & Print Portfolio Manager at Woolworths. With over 25 years of experience in both Procurement and Marketing, Edward has led cross functional teams at  Westpac, Staples (now Winc) Fairfax (now Nine) and Telstra. Edward believes that Procurement has a responsibility to deliver better outcomes for the wider community as well as for business and actively seeks opportunities to address both motivations for example, securing future “over the counter banking services” in a rapidly digitising world whilst at Westpac and transitioning Staples Copy Paper to Carbon Neutral.